Waterway Palms Plantation Real Estate

Waterway Palms Plantation: The Perfect Subdivision in Myrtle Beach, SC

Nestled in the heart of Myrtle Beach, South Carolina, Waterway Palms Plantation is a premier subdivision that offers residents a luxurious and tranquil lifestyle. Located in Horry County, this exclusive community is known for its stunning waterfront properties and exceptional amenities.

Waterway Palms Plantation boasts an enviable location, with easy access to the Intracoastal Waterway. Residents can enjoy breathtaking views and indulge in a variety of water activities such as boating, fishing, and kayaking. The community also features a private marina, allowing homeowners to dock their boats conveniently.

Beyond the waterfront, Waterway Palms Plantation offers a range of amenities to enhance the quality of life for its residents. The community clubhouse is a hub of activity, featuring a state-of-the-art fitness center, swimming pool, and tennis courts. There are also walking trails and parks, providing ample opportunities for outdoor recreation and relaxation.

In addition to its exceptional amenities, Waterway Palms Plantation is known for its meticulously designed homes. The subdivision offers a variety of architectural styles, ensuring there is a home to suit every taste and lifestyle. From spacious single-family homes to elegant townhouses, each property is crafted with attention to detail and modern features.

With its convenient location in Myrtle Beach, residents of Waterway Palms Plantation have easy access to an array of shopping, dining, and entertainment options. The nearby beaches are perfect for a day of sun and sand, while championship golf courses attract golf enthusiasts from around the world.

If you are looking for a prestigious and vibrant community in Myrtle Beach, Waterway Palms Plantation is the ideal choice. Experience the best of coastal living in this exceptional subdivision, where luxury and relaxation blend seamlessly.

Newest Listings in Waterway Palms Plantation

$899,999

5 Beds ⋅ 5 Baths ⋅ 2622462 MLS

Welcome to luxury living in the highly sought-after gated community of Waterway Palms Plantation! This stunning custom-built 5-bedroom, 4.5-bath home is filled with unique character from room to room. This home features an over-sized entry two-car garage, expansive front porch, freshly repainted interior, stone electric fireplace, an incredible gourmet chef’s kitchen with stainless steel appliances, Family Hub refrigerator, farmhouse sink, prep sink, pot filler, custom cabinetry, quartz counter-tops, walk-in pantry, and large island. The first-floor primary suite offers private access to the screened porch, double-tray ceiling, huge walk-in closet, and spa-like bath with dual sinks, custom cabinetry, shower, and freestanding soaking tub. A versatile first-floor flex room with French doors can easily serve as a fifth bedroom. Enjoy relaxing or entertaining on the large screened-in back porch overlooking the lake, or in the fenced backyard with pergola. Upstairs offers three additional bedrooms, three full baths, and a spacious loft/media/rec room. Waterway Palms Plantation offers an exceptional resort-style lifestyle clubhouse, multiple pools, fitness center, tennis/pickle ball court, basketball court, playground area, day dock area, private boat ramp, and boat storage. Ideally located in the Carolina Forest area with convenient access to International Drive, shopping, dining, beaches, and all that Myrtle Beach has to offer. This is a rare opportunity to own a beautifully appointed home in one of the area’s premier communities—don’t miss it!

1037 East Isle of Palms Ave., Myrtle Beach

Listing courtesy of Listing Agent: Renee Davis () from Listing Office: Realty ONE Group Dockside.

$189,000

2622314 MLS

Discover one of the few remaining opportunities to build your dream home in Waterway Palms Plantation, a highly sought-after gated Intracoastal Waterway community in Myrtle Beach. This beautiful CORNER lot offers an exceptional opportunity to create your own coastal retreat in a private, amenity-rich neighborhood. Ideally located just 15 minutes from the beach, the community is also conveniently close to some of Myrtle Beach’s newest and best dining, shopping, entertainment, and attractions. Residents of Waterway Palms Plantation enjoy an impressive collection of amenities, including a clubhouse, fitness center, game room, swimming pool, tennis courts, basketball courts, playground, private boat ramp, and private boat storage. With easy access to the Intracoastal Waterway, this community is ideal for those who love boating, recreation, and the coastal lifestyle. Whether you're looking to build a full-time residence or vacation getaway, this rare corner lot offers the perfect opportunity to enjoy gated coastal living with resort-style amenities and convenient access to everything Myrtle Beach has to offer. Don't miss your chance to secure one of the few remaining lots in this exceptional community!

860 Crystal Water Way, Myrtle Beach

Listing courtesy of Listing Agent: Caroline Dargan () from Listing Office: Dargan Real Estate.

$1,198,000

5 Beds ⋅ 5 Baths ⋅ 2622046 MLS

Experience refined coastal living in this custom-designed home in Waterway Palms Plantation, one of Carolina Forest’s premier gated communities. Every inch of this residence showcases thoughtful craftsmanship — grand ceilings, two story stone fireplace, upgraded custom trim, designer closets, and a spacious three-car garage. Step outside to your private oasis: a custom pool with spillover hot tub, that creates a serene, resort-like atmosphere. The community enhances the lifestyle with tennis courts, pickleball, basketball, a beautiful pool, playground, and scenic sidewalks throughout.

1176 East Isle of Palms Ave., Myrtle Beach

Listing courtesy of Listing Agent: Ashley Graves () from Listing Office: Realty ONE Group Dockside.

$694,900

3 Beds ⋅ 4 Baths ⋅ 2621573 MLS

FURNISHED three-bedroom, three-and-a-half bathroom home with an office and oversized bonus room, located in the highly desirable gated community of Waterway Palms Plantation. This beautifully maintained home offers an open floor plan, 10-foot ceilings, 8-foot doors, hardwood flooring, coffered ceilings, and detailed crown molding throughout. The spacious kitchen features granite countertops, a large center island with additional cabinet storage, walk-in pantry, pull-out shelving, and custom shelving for added organization. The primary suite offers double tray ceilings, two custom walk-in closets, a spacious linen closet, and an en-suite bath with a tiled walk-in shower and private water closet. A separate den/office or flex room is conveniently located on the first floor. Upstairs features two separate suites with full bathrooms, abundant storage, a large shared bonus room, and an additional computer or hobby area. An unfinished room above the garage offers approximately 273 additional square feet and the potential to be finished for additional living space, a media room, or other flexible use. The laundry room includes a utility sink, cabinetry, shelving, and a custom storage closet. This home includes a whole house water infiltration system. The garage offers additional storage, a sink, and is pre-wired for an EV connection. Enjoy the covered screened porch overlooking the peaceful backyard with no homes directly behind. Located within Waterway Palms Plantation, a coveted Intracoastal Waterway community, residents enjoy convenient access to the beach just minutes away, along with premier dining, shopping, and major thoroughfares nearby. The community offers an unparalleled lifestyle with resort-style amenities, including a grand clubhouse, pool, fitness center, tennis and pickleball courts, playground, private boat launch, and 24-hour gated security—all included in the HOA. Schedule your showing today!

1221 East Isle of Palms Ave., Myrtle Beach

Listing courtesy of Listing Agent: Colby Stopper () from Listing Office: Colby Stopper Group EXP Realty.

$775,000

4 Beds ⋅ 4 Baths ⋅ 2620788 MLS

If you are looking for a gorgeous, move in ready home, on a corner lot, in a nice community with tons of amenities, look no further. 8001 E Bay Court sits on an oversized corner lot and is located right in the heart of the Carolina Forest area. The home has beautiful water views from the back yard. When you pull into the driveway, you'll immediately notice the curb appeal as well as the front porch and 2nd floor porch. When you walk inside there is a wide entry way and the formal dining area is to your immediate left. The kitchen and living room feature an open concept and there is even a separate prep area off of the kitchen with mini fridge, counter space and bar area. The kitchen is to die for, featuring beautiful countertops, breakfast bar, farm sink, tile backsplash, and plenty of counter and cabinet space. The living room is directly in front of the kitchen making a nice open area for entertaining. The laundry room has built in cabinetry and folding area, sink and is very spacious. There is also a half bath on the ground floor for guests. There is an office on the first floor as well that could be a bedroom if needed. You will also notice that the home has been up-fitted with custom features such as moldings, recessed lighting, and more. The Primary Bedroom is on the ground level and has plenty of room for a king bed and furniture, with space leftover. It has a tray ceiling and walk in closet as well. Primary Bathroom has a custom tile shower and soaker tub, dual vanity with upgraded counter top, and nice tile flooring. When you go upstairs, you'll see the loft area that is perfect for a hangout area or media room. It has direct access to the second floor balcony as well. There is also a walk in attic area perfect for easily storing decorations without having to use pull down stairs. Could also be finished. The remainder of the bedrooms are upstairs as well as two spacious bathrooms, making it easy to accommodate the entire family. Off of the kitchen area, there is a slider making easy access to the fenced in back yard. There is also another slider off the living room which gives you direct access to your screened in porch. There is also a patio which is a great spot for firing up the grill while the kids or pets play in the back yard overlooking the water. The community amenities are unmatched as owners enjoy an impressive two-story clubhouse, swimming pool, tennis courts, playground for the kids, gazebo, basketball court, and more. This community is also a boater's paradise. There is private boat storage for residents and there is also a boat launch in the community with direct access to the Intracoastal Waterway. To top it off, the community is also gated and the HOA fees are very reasonable for all that is included. This is your chance to own a custom home, on a corner lot, in a high end community in one of the most highly desired areas in Myrtle Beach! There is plenty of shopping nearby as well as dining, hospitals, and the beach is just a short drive as well. Don't wait around, schedule a showing today!!! Also, ask about the low interest assumable loan!!!!

8001 East Bay Ct., Myrtle Beach

Listing courtesy of Listing Agent: Jonathan Edmund (Cell: 843-957-3872) from Listing Office: Wave Beach Realty, LLC.

$182,000

2620618 MLS

Build the home you’ve always envisioned on this beautiful second-row homesite in the highly sought-after, gated community of Waterway Palms Plantation. Ideally situated near Carolina Forest in Myrtle Beach, this premier community combines an exceptional setting with an impressive selection of resort-style amenities, including multiple swimming pools, a clubhouse, tennis and basketball courts, bocce ball, a playground, and more. Residents also enjoy access to a boat launch, boat storage, and a scenic 14-acre lake, adding to the community’s desirable coastal lifestyle. Conveniently located near excellent schools, shopping, restaurants, golf, entertainment, and the area’s beautiful beaches, this homesite offers an ideal balance of privacy, recreation, and accessibility. With no required timeframe to build, you have the freedom to design and create your future home on your own schedule. Don’t miss this opportunity to secure a homesite in one of Myrtle Beach’s most desirable communities.

459 W Palms Dr., Myrtle Beach

Listing courtesy of Listing Agent: The Stopper Group () from Listing Office: Century 21 Stopper &Associates.

$1,195,000

4 Beds ⋅ 5 Baths ⋅ 2619673 MLS

Custom Built Lowcountry Living at Its Finest! This stunning 4-bedroom, 4.5-bath Lowcountry-style home sits on a large corner lot with a fenced backyard and an incredible private pool, offering an exceptional blend of elegance, comfort, and thoughtful design. All four bedrooms feature private ensuite bathrooms, creating the perfect combination of privacy and luxury for family and guests. From the moment you enter, the quality is evident with an impressive high-end trim package, 8-foot doors, plantation shutters throughout, beautiful tile flooring, custom cabinetry, and exquisite granite finishes. The home's exterior is beautifully finished with durable Hardie board siding, adding timeless Lowcountry character and lasting appeal. The gourmet kitchen is designed to impress, featuring Bosch appliances, a wine cooler, custom cabinetry, beautiful granite countertops, a large pantry, and instant hot water at the kitchen sink. Two tankless water heaters provide an additional level of convenience and efficiency throughout the home. The open and beautifully appointed space is ideal for everyday living and entertaining. Each ensuite bathroom showcases custom-tiled showers and upscale finishes, while custom closets throughout the home provide exceptional organization and storage. The spacious primary suite offers an added touch of luxury with two walk-in closets, providing abundant storage and convenience. Beyond the beautifully appointed living spaces, this home offers an impressive array of extras, including a spacious library, three fireplaces, custom luxury lighting throughout the interior, premium exterior accent lighting, and thoughtfully designed indoor and outdoor living spaces that provide the perfect setting for both everyday living and elegant entertaining. The front and rear covered patios extend the living space, while the rear porch features retractable electric shades installed in August 2024, allowing you to enjoy the outdoor space comfortably in any season. The backyard is truly an entertainer's dream. The 12,000-gallon heated saltwater fiberglass pool, measuring approximately 16' x 34' with a deep end of 5'9", was installed in July 2024 and includes a 50-year warranty. The beautifully fenced and landscaped yard also features a custom outdoor kitchen, perfect for poolside entertaining. Adding a special touch to the backyard is a Meyer lemon tree loaded with lemons, bringing a little extra charm to this exceptional outdoor space. For the dog lover, this home is truly one of a kind! The oversized garage features a dedicated dog-washing shower, a thoughtful and unique feature for your four-legged family members. Additional peace of mind comes with a security system featuring audible alerts on all doors and windows with direct pool access. Every detail of this exceptional home has been thoughtfully designed to provide a luxurious yet comfortable Lowcountry lifestyle. Ideally located close to everything Myrtle Beach has to offer, including restaurants, world-class golf, shopping, entertainment, and the beautiful Grand Strand beaches. This is a rare opportunity to own a truly distinctive home where luxury, functionality, and exceptional craftsmanship come together. Schedule your showing today!

1248 East Isle of Palms Ave., Myrtle Beach

Listing courtesy of Listing Agent: Sam Bamrick () from Listing Office: Palmetto Properties SC.

$850,000

4 Beds ⋅ 4 Baths ⋅ 2619304 MLS

Welcome to the Waterway Palms lifestyle - where resort-style amenities, waterway access, and room for all your toys come together in one exceptional home. Spacious 4 bedroom, 3.5 bath home with a true 4-car garage in the gated Waterway Palms Plantation community which is located along the Intracoastal Waterway (ICW). Picturesque home overlooking the water. The primary suite and office are on the first floor. On the second level, there are three bedrooms including one with its own private ensuite bath, an additional full bathroom, a versatile loft, recreation/media room, and an 850-square foot walk-in attic for storing holiday items. Expansive screened-in porch features warm tongue-and-groove wood ceiling, surround sound, tile flooring, and serene water views. The rare 4-car garage provides ample space for vehicles, golf carts, hobbies, or additional storage. With the car lifts which are negotiable, the garage can house eight cars. Interior features include hardwood flooring, stone fireplace, built-in bookcases, and coffered ceilings. Gourmet kitchen features an oversized island, GE Profile stainless steel appliances; double oven, low profile microwave drawer, gas range, wine cooler, over and under cabinet lighting, tile backsplash, soft-close cabinetry, and a walk-in pantry. Primary suite features hardwood flooring and a double tray ceiling. Primary bath offers separate vanities, tile shower with two shower heads and heat lamp, soaking tub, and a large walk-in closet with a built-in organizer system. Waterway Palms is a gated community. Amenities include a resort-style pool, hot tub, tennis and pickleball courts, community boat ramp, day docks, and a two-story clubhouse. Home is located in desirable Carolina Forest area and minutes to shopping, dining, hospitals, and entertainment. Convenient access to major highways. Square footage is estimated and not guaranteed. Buyer to confirm.

1128 East Isle of Palms, Myrtle Beach

Listing courtesy of Listing Agent: Davis & Hodges Team (Office: 843-903-4400) from Listing Office: CB Sea Coast Advantage CF.

$885,000

5 Beds ⋅ 4 Baths ⋅ 2618868 MLS

849 Crystal Water Way is an exceptional lakefront home in the highly sought-after gated community of Waterway Palms Plantation. Originally purchased as new construction just a few years ago, this home has been meticulously maintained and presents in true move-in condition. The owners have taken extraordinary care of the property with no pets, no smoking, and a shoes-off household. Perfectly positioned on a premier lakefront homesite, the property offers breathtaking panoramic water views and an impressive list of upgrades inside and out. The bright, open floor plan is filled with natural light from oversized windows overlooking the lake. The main level features a spacious Owner's Suite, private office, and expansive living, dining, and kitchen areas designed for both everyday living and entertaining. Upstairs, you'll find three additional bedrooms, a second office that is ideal for working from home or as a dedicated study space, a spacious loft that serves as a second living area, and a versatile bonus room that can easily function as a fifth bedroom, media room, fitness room, or playroom. Thoughtful upgrades and quality finishes can be found throughout the home. It features custom window treatments, smart home technology including WiFi-controlled exterior lighting, upgraded thermostats, and a smart video doorbell. The oversized screened porch is the perfect place to relax while enjoying the lake views and includes an upgraded ceiling fan, retractable privacy shade, and mounted television that conveys. An additional mounted television in the garage also conveys with the home. The backyard has been transformed into a private outdoor retreat. A custom 28' x 22' patio features a built-in gas fire pit, seating wall, low-voltage landscape lighting, privacy landscaping, tropical palms, and beautiful New England stone landscape beds, creating an ideal space for entertaining or relaxing. Waterway Palms Plantation offers an outstanding lifestyle with resort-style amenities including a two-story clubhouse, swimming pool, tennis courts, playground, boat launch, and dry storage, all within a gated Intracoastal Waterway community. If you've been waiting for a home that shows like new, offers incredible lake views, and includes extensive custom upgrades, 849 Crystal Water Way is a must-see.

849 Crystal Water Way, Myrtle Beach

Listing courtesy of Listing Agent: Jason Ellis () from Listing Office: JTE Real Estate.

$1,144,000

6 Beds ⋅ 4 Baths ⋅ 2618823 MLS

Welcome to this extraordinary custom luxury home in the prestigious gated community of Waterway Palms Plantation, one of Myrtle Beach's most sought-after Intracoastal Waterway neighborhoods. Offering over 4,000 heated square feet, 6 bedrooms, 4 full bathrooms, exceptional craftsmanship, thoughtful design, and resort style outdoor living, this remarkable home truly stands in a class of its own. A grand two-story foyer welcomes you into an open concept floor plan featuring Luxury Vinyl Plank flooring and porcelain tile throughout the main level, custom wood detailing, wood beamed ceilings, a propane fireplace with built-ins, and elegant double tray ceilings in the dining area. The gourmet kitchen is designed to impress with quartz countertops, a large island, premium stainless-steel appliances, propane cooktop, wall oven, built in microwave, wine refrigerator, wine storage, and an oversized walk-in pantry. The spacious first-floor primary suite offers a spa inspired bath with a soaking tub, oversized tiled shower, dual vanities, and a unique passthrough walk-in closet connecting directly to the oversized laundry room, featuring extensive cabinetry, quartz counters and sink. An additional first floor bedroom with frosted glass French doors provides the perfect space for a guest suite or private office. Upstairs you'll find generously sized bedrooms, two full bathrooms, a dedicated office, second laundry closet, walk-in storage room, and an impressive 27-foot bonus room ideal for a media room, game room, or additional living space. The backyard is your own private resort, featuring a heated and chilled in-ground pool with waterfall and dolphin water features, a fully equipped outdoor kitchen, covered gazebo, expansive brick paver patio, and EZ Breeze four-season room. Situated on one of the community's premier homesites, the backyard enjoys exceptional privacy with an HOA buffer and county owned land behind the property. Additional highlights include an electric car charger, wood inlay porch ceilings, a porcelain tiled front porch, epoxy coated garage, driveway and sidewalks, and professionally designed tropical landscaping with mature palms, landscape lighting, decorative stone beds, and CurbScape edging. Waterway Palms Plantation offers exceptional amenities including a resort-style clubhouse, swimming pool, hot tub, fitness center, tennis courts, pickleball courts, basketball courts, playground, boat storage, private boat launch, and direct access to the Intracoastal Waterway, which are all just minutes from the beach, golf, dining, shopping, and entertainment. Luxury, privacy, and exceptional attention to detail come together in one of Myrtle Beach's premier gated communities. This is a home you'll simply have to experience in person.

1289 East Isle of Palms Ave., Myrtle Beach

Listing courtesy of Listing Agent: Darren Woodard Team () from Listing Office: INNOVATE Real Estate.

$899,900

3 Beds ⋅ 4 Baths ⋅ 2618694 MLS

Located within the exclusive gated community of Waterway Palms Plantation, 7000 Legare Place offers an exceptional combination of custom craftsmanship, modern comfort, and the coastal lifestyle Myrtle Beach is known for. Beautifully maintained, thoughtfully upgraded, and truly move in ready, this home also represents an outstanding value as the best priced home with a private pool on a price per square foot basis currently available in Waterway Palms Plantation. Offering approximately 3,498 heated square feet, the home features three spacious bedrooms, three and one half baths, a three car garage, and an open floor plan designed for both everyday living and entertaining. A custom mahogany front door welcomes you into an impressive interior highlighted by soaring ceilings, abundant natural light, generous living spaces, and quality finishes throughout. At the heart of the home is the chef’s kitchen, featuring premium Thermador appliances, quartz countertops, custom cabinetry, an oversized center island, and a large walk in pantry. The owner’s suite provides a private retreat with its own sitting area and fireplace, a spa inspired bath, and spacious walk in closets. Additional guest suites are generously sized and offer excellent privacy for family and visitors. The current owners have made numerous valuable improvements, including plantation shutters throughout, an enclosed sunroom that expands the home’s living and entertaining space, and professional landscaping designed to enhance both curb appeal and privacy. Outside, the private pool creates a resort style setting perfect for relaxing, entertaining, and enjoying the coastal climate year round. Situated on a desirable corner homesite, 7000 Legare Place also provides access to the outstanding amenities of Waterway Palms Plantation, including a clubhouse, resort style community pool, tennis and pickleball courts, boat storage, a private boat launch, and direct access to the Intracoastal Waterway. All of this is conveniently located just minutes from the beach, championship golf, shopping, dining, entertainment, and leading medical facilities, while also being located within one of Horry County’s most desirable school districts. With custom construction, extensive upgrades, a private pool, three car garage, exceptional community amenities, and one of the strongest price per square foot values in Waterway Palms Plantation, 7000 Legare Place presents a rare opportunity to own a truly move in ready luxury home in one of Myrtle Beach’s premier waterfront communities.

7000 Legare Pl., Myrtle Beach

Listing courtesy of Listing Agent: Brandon Arnette () from Listing Office: KingOne Properties.

$1,190,000

6 Beds ⋅ 5 Baths ⋅ 2618215 MLS

Exquisite Luxury Lakefront Living in Waterway Palms Plantation Welcome to an exceptional custom-built home in the prestigious gated community of Waterway Palms Plantation, where luxury craftsmanship, thoughtful design, and resort-style amenities come together. Situated on a premium corner lot overlooking the largest lake in the community, this stunning 6-bedroom, 4.5-bath residence offers breathtaking water views, upscale finishes, and an incredible outdoor retreat. From the moment you arrive, you'll appreciate the timeless coastal architecture featuring cement board siding, tiled porches, upgraded landscaping for enhanced privacy and beauty, and impressive curb appeal with designer approved colors and fixtures. Inside, every detail has been carefully selected, including imported Spanish porcelain wood-look tile throughout the home, premium cabinetry, an oversized designer lighting package, elegant tiled showers, upgraded cedar wood closets, and soaring ceilings accented with beautiful wood beams, first floor Master bedroom, laundry on both floors. The gourmet kitchen is designed to impress with an oversized island, quartz countertops, premium cabinetry, stainless steel appliances, under-cabinet lighting, and an open-concept layout that flows seamlessly into the spacious living and dining areas, perfect for entertaining while enjoying panoramic lake views. Step outside to your own private backyard oasis featuring a custom concrete saltwater pool, expansive paver patio, built-in premium outdoor grill, fully fenced backyard, and spectacular views of the community's largest lake and fountain. Whether you're hosting family gatherings or relaxing after a day on the water, this outdoor space is truly one of a kind. As a resident of Waterway Palms Plantation, you'll enjoy an unmatched lifestyle with world-class amenities including: Gated community with security Elegant clubhouse Resort-style swimming pool Fitness center Basketball and pickleball courts Playground Boat ramp with direct Intracoastal Waterway access Boat storage and launch facilities Scenic lakes, walking paths, and beautifully maintained grounds. Conveniently located just minutes from award-winning golf courses, beautiful beaches, top-rated schools, churches, hospitals, shopping, entertainment, and some of the area's finest dining. This is more than just a home, it's a luxury waterfront lifestyle. Schedule your private showing today and experience everything this extraordinary property has to offer.

993 Crystal Waterway Dr., Myrtle Beach

Listing courtesy of Listing Agent: April Oakley () from Listing Office: INNOVATE Real Estate.

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Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.